Amazon UAE Seller Registration: Documents and Verification

Amazon UAE seller registration needs a business email, a phone number, a national ID such as an Emirates ID, proof of address, a bank account and either a trade licence or a Power of Attorney. Most applications stall because a name or address on one document does not match what you typed into Seller Central.

This guide lists the documents, explains how Amazon's identity check works, and shows the usual reasons it gets stuck. It was checked on 8 November 2026. Amazon changes its screens and wording, so confirm the final list on sell.amazon.ae.

What documents do you need for Amazon UAE seller registration?

You need seven things, according to Amazon's seller page and its beginner's guide.

Amazon's pages say "Commercial Registration" in one place and "Trade License" in another. In practice, have your valid UAE trade licence ready and read the upload screen for the exact wording.

Which licence activity should be on it?

Amazon's pages do not list activity codes. A third-party guide from ASS Middle East says the licence activity must allow trading or e-commerce. I found no government page that confirms exactly which licence types Amazon accepts. Rules also differ between mainland and free zone licences. Ask your licensing authority, such as Dubai Department of Economy and Tourism for Dubai mainland, what your activity allows.

Do you sign up as an owner or a representative?

Sign up as the owner if you are named on the trade licence. Use the representative route only if someone else owns the business and you manage the account for them.

• Owner: you upload your ID and the trade licence. Your name should appear on the licence as owner, shareholder or authorised signatory. The ASS Middle East guide lists this as a common sticking point.
• Representative or account manager: Amazon asks for a Power of Attorney. Get it drafted properly and check that the names on it match the ID and the licence.

Amazon's sign-up guide describes the basic flow. Go to sell.amazon.ae, click Sign up, choose an Individual or Business seller account, enter business information, then upload the account owner's documents.

How does Amazon.ae identity verification work?

After you register and before you start selling, Amazon runs Seller Identity Verification (SIV), as described in its registration guide. That guide is dated May 2022, so treat the detail as older. The core checks are still the same ones sellers report today.

1. Documents are reviewed. Amazon compares the uploaded ID, licence and statement with what you entered in Seller Central.
2. Name check. The name on the national ID should match the name on your Seller Central account.
3. Address check. The address on the bank statement should match the address in Seller Central.
4. Video call, if requested. You show the original of the ID you used at registration.
5. Access to Seller Central. Once Amazon verifies you, you can start listing, as the beginner's guide explains.

What happens on the video call?

Amazon staff posts on the Seller Central forum give these rules:

• Show the original ID, not a copy.
• Amazon does not accept new documents on the call.
• Use a front-facing camera and a stable connection.
• Use Safari or Chrome and allow camera and microphone access.
• If you do not complete the call, the account may stay deactivated.

You may also be asked to show the business licence and the bank or credit card statement. A US forum thread mentions a 7-day window to book or complete the call. I could not confirm that Amazon.ae uses the same window, so check the email Amazon sends you for your own deadline.

Third-party guides describe an instant call option and a scheduled option, with calls lasting 10 to 20 minutes. Treat those numbers as reported by sellers, not as Amazon policy. One seller also reported instant call queue failures in September 2026. That is a single report, so do not assume it will happen to you.

Why does Amazon UAE seller registration get stuck?

Applications stall when something small does not match. These are the reasons that several independent guides repeat, such as ASS Middle East and ZevGeeks.

Say a Dubai brand owner has an Emirates ID in the name "Mohammed Ahmed Al Ali" and types "Mohd Ahmed Ali" into Seller Central. A reviewer sees two different names. That alone can cause a rejection, even though both mean the same person to you.

What should you do if verification is already stuck?

Work through these steps in order. Change one thing at a time.

1. Open Account Info in Seller Central and read the rejection notes. They are easy to miss.
2. Put your documents side by side. Compare the legal name, business name and address on the ID, licence and statement against Seller Central.
3. Check dates. ID, licence and proof of address must all be valid and recent.
4. Fix the one field that is wrong, then resubmit with sharper scans.
5. Contact Seller Support with your case ID. Ask which document and which field failed.
6. If Amazon asks for a video call, prepare the original ID, a quiet room and good light. Do not plan on handing over anything new.

Do not open a second account to "start fresh". Third-party sources say a second account without a legitimate reason can cause problems.

What comes after approval?

Registration only gets you into Seller Central. Then you list products, which for most categories needs GTINs, and you set up fulfilment and returns.

Amazon's May 2022 guide also says a non-UAE resident supplying goods through Amazon's FBA channel must register for VAT, whatever the turnover. That is an older Amazon statement. I could not link the Federal Tax Authority page here, so check tax.gov.ae for the current rule before you ship stock into the UAE.

If you are a brand abroad that wants Amazon.ae and noon accounts without managing every step yourself, Quickship's Marketplace Activation module is built for that. Quickship is a software company. It does not hold your stock or ship your orders, and it cannot decide Amazon's verification outcome. The module helps you keep documents, steps and account details organised so the names and addresses stay consistent.